Success stories

Enterprise Insurance

Client

AON Hewitt

Project Background

Aon Hewitt’s "Annual Enrollment Process" needed to transition from a desktop-only platform to a responsive design for mobile users. The goal was to streamline the process for selecting benefits and understanding costs.

Challenge:

The enrollment process was overly complex, causing high drop-off rates.
Users struggled to compare benefits and associated costs.
Mobile responsiveness was nonexistent.

Solution:

Redesigned workflows to simplify decision-making for users.
Built a responsive design system that worked seamlessly across devices.
Introduced comparison tools to allow users to see benefit differences easily.

Results

Increased completion rates by 23%.
Reduced customer support inquiries related to benefit selection.

Client

State Farm

Project Background

State Farm’s insurance platform required a redesign to simplify the login and registration processes, enhance accessibility, and improve the overall user experience.

Challenge:

Users frequently abandon the login process due to complexity.
Accessibility standards were not fully met.
UI elements lacked consistency across pages.

Solution:

Conducted user interviews to identify pain points and gather insights.
Redesigned information architecture to improve navigation.
Created wireframes and prototypes for streamlined workflows.

Results

Increased efficiency in task completion by 11%.
Enhanced user satisfaction through simplified navigation.
Improved scalability of the portal for future updates

Client

Root Insurance

Project Background

Root Insurance is a mobile-first auto insurer that uses driving behavior to personalize rates and policies.

Challenge:

New users were confused by the driving test process, leading to high abandonment before quote generation.

Solution:

Redesigned the onboarding and driving test explanation with clearer steps, progress indicators, and real-time feedback. Added educational tooltips and an end-to-end walkthrough.

Results

Driving test completions rose by 45%
Quote-to-bind conversion increased by 31%
Support tickets related to onboarding dropped by 38%

Client

Arthur Gallagher

Project Background

Arthur J. Gallagher is a global insurance brokerage and risk management firm serving businesses of all sizes.

Challenge:

The digital portal for small business clients lacked intuitive navigation and didn’t support self-service policy changes effectively.

Solution:

Conducted usability testing, reorganized the IA, and introduced a role-based dashboard. Designed a simplified policy editing flow and added smart recommendations..

Results

Self-service usage increased by 50%
Reduced policy update time by 40%
Boosted satisfaction score among small business users by 24%