Success stories

NCSA College Recruiting is a platform that connects student-athletes with college coaches to explore scholarship and recruitment opportunities across multiple sports.

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Challenge:

 

Student-athletes and parents found the profile creation and video highlight upload process overwhelming, leading to incomplete profiles and missed opportunities.

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Solution:

 

Streamlined the profile creation flow with progress tracking, contextual tips, and video upload automation. Created a mobile-first design with coach-facing previews to show how athletes appear on the platform.

APCO Worldwide is a global advisory and advocacy communications firm. The project focused on improving their internal insights platform used by strategists to manage stakeholder data, media intelligence, and campaign reporting.

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Challenge:

 

The existing platform had fragmented data views, poor search functionality, and lacked a user-centered approach to workflows, slowing down strategy teams during fast-moving campaigns.

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Solution:

 

Conducted stakeholder interviews and workflow mapping across global teams. Introduced a unified dashboard with smarter filtering, real-time insights visualization, and intuitive search tied to project tagging..